The bloom launches 2026 Lunar New Year gift collection: “Scents & Flavors of the Homeland”

The Bloom officially unveils its 2026 Lunar New Year gift collection, themed “Scents & Flavors of the Homeland”. Driven by a passion to celebrate the abundance and diversity of Vietnamese produce from North to South, The Bloom’s Tet collection innovatively curates a specialty Tet gift set, meticulously selected and refined.

The gift components are highly diverse, ranging from famous local delicacies and regional specialties, natural wellness products for the mind and body, to home decor items deeply imbued with Vietnamese cultural values.

Specialty product catalog in The Bloom’s 2026 Tet gift sets

The gift catalog is a culinary journey, featuring purified regional spice sets and premium specialty dried fruits such as Hòa Lộc sand mango, honey-grilled Northwest plum, and Phan Rang green apple.

The collection is complete with traditional recipes for Tet consumption:

• Fragrant Tea & Fine Liquor: Ancient Snow Shan tea, and local spirits like Đồng Tháp lotus-hundred-flower wine and Bến Tre sticky rice wine.
• Traditional and Modern Tet Flavors: An indigenous chocolate collection blended with ingredients from various regions.
• Specialty Tet Feast Platter: Herb-fed pork Bánh Chưng, Huế pickled small leeks, Cà Mau dried shrimp, and many other rare regional delicacies.

Wellness & Home focus – The traditional Mui Gia (Hairy Holly) collection

• The The Bloom Tet Gift 2026 also includes a set of products for body-mind wellness and home care steeped in the spirit of Vietnamese Tet:
• Northern Mùi Già (Hairy Holly) Collection: Mùi Già Soap, Mùi Già Body Oil, Mùi Già Bath Water, Mùi Già Diffuser Essential Oil.
• Pomelo-scented products from the South and exclusive spice aroma sets.

Design & culture: the unique value proposition of The Bloom’s Tet gifts

The Bloom consistently makes significant investment in aesthetic design and cultural value for its annual Lunar New Year Gifts.

Nga Tran’s art inspiration & eco-friendly packaging

Unique Design: Inspired by the paintings of Russian-Vietnamese artist Nga Tran, depicting Vietnamese landscapes such as Mùa Nước Nổi (Flooding Season), Gánh Hàng Rồng (Dragon’s Burden), and Phiên Chợ Vùng Cao (Highland Market Day).

Sustainable Materials: Packaging materials are environmentally friendly, including handcrafted wooden boxes, exquisitely hand-woven bamboo rattan cloud suitcases made by artisans, Dó paper, and natural grass cords. The design is minimalist yet sophisticated, conveying a rustic but elegant New Year wish.

For further reading: Uniquegifts: The journey of preserving Vietnamese identity through unique handmade gifts

For further reading: Reviving natural dyes for Vietnamese silk

Featured 2026 Tet collections – connection & gratitude

Stepping into the Year of the Fire Horse 2026, The Bloom’s ‘Scents & Flavors of the Homeland’ Tet Collection serves as a bridge of companionship, gratitude, and an inspiring start. The collection embodies a fresh spirit: the subtle scent of incense, the flavor of ancient tea, the color of ceramics, and the art of woodblock printing, evoking renewal and positive energy.

The gift collection is a heartfelt message about a commitment to sustainable development, alongside preserving cultural values, supporting local livelihoods, and accompanying the community.

The Bloom’s 2026 Lunar New Year Gift Collection is crafted across 18 diverse and emotionally rich gift box and basket designs.

Introducing The Bloom’s highlight Tet gift sets

• “Tet Muon Mien” (Tet of all regions) collection: Features an exquisitely handcrafted ‘suitcase’ box design, containing fragrant tea, fine liquor, regional specialties, and wellness products. Highly suitable for gifting strategic partners.
• “Huong Sac Tet” (Scent and color of Tet) collection: Offers a wish for peace and balance amidst busy modern life. Focuses on tranquility with ceramic colors, candlelight, and incense.
• “Mua Nuoc Noi” (Flooding season) collection: Honors the free-spirited river culture of Vietnam, wishing for a prosperous new year. A gathering of treats from the delta to the highlands (organic tea, Quang Tri coffee, fermented black sticky rice).
• Special “Vo May” (Cloud hoof) collection (Year of the Fire Horse 2026): A culturally significant set of handcrafted horse crafts from the three regions: Hien Van ceramic horse (North), Bien Hoa ceramic horse (South), Hoi An mahogany wood horse (Central).

For The Bloom, the Tet gift is the art of connection. Customers can personally select their preferred products to create a gift set tailored to their preferences, needs, and budget.

Price Range: The Bloom’s 2026 Lunar New Year Gift Collection is priced from 480,000 – 3,980,000 VND.

For detailed information on the 2026 Lunar New Year Gift Collection: Bộ Quà Tết Ta 2026 – Mùi Vị Quê Nhà

Author: An Nhiên

• The Bloom Thảo Điền: 32, Street 11, An Khánh Ward (District 2), HCMC

• The Bloom Tao Đàn: 34 Võ Văn Tần, Xuân Hòa Ward (District 3), HCMC

• Tel: (028) 3822 1682

• Website: https://thebloom.vn/pages/tet-ta-2026

• Facebook: https://www.facebook.com/thebloom.vietnam/